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CH4: Higher-Order Conditioning

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a previously conditioned stimulus is used to condition a new stimulus.
In higher-order conditioning...
generally elicits a weaker response than does the initial conditioned stimulus because there is only an indirect assocaition between the unconditioned stimulus and the second conditioned stimulus.
The second conditioned stimulus...
advertising, where a company name or product is often paired with objects, events, or people that elicit a positive emotional response.; embedded marketing or product placement.
Higher-order conditioned is commonly used in...