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Unit 8, Lesson B


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coupon code
a code that is used instead of paper coupons when shopping online; a type of online coupon
free sample
a small amount of a product given away for people to try
loyalty program
a program retail stores offer to provide discounts to regular customers, usually in exchange for their personal information
product placement
a way to advertise a product by showing it or naming it in a TV show or a movie
search-engine marketing
online marketing that places advertisements related to search results on search-engine results pages
word-of-mouth marketing
when people recommend products and services they've used to other people
celebrity endorsement
when a company pays a celebrity to promote a product by using it or being in advertisements
comparative marketing
to promote a product by showing how it is better than similar products