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Research that enables a firm to find out about its market, its customers, and its potential customers.
Gathering new information specifically for the purposes identified by the business.
Research that uses information that has already been gathered for another purpose.
A set of questions designed to discover information relating to a product or service. These may be left to customers to complete themselves, carried out using face-to-face interviews by researchers or form the basis of a telephone or postal survey.
Using information that has already been published on the internet to gather information about the market for a firm's products or services.
A series of set questions delivered over the telephone to consumers as a method of primary research.
Gathering information from companies that supply products or services on their forecasts for what is likely to happen in the market in the future.
Formal or informal responses from customers to the product or service offered by the business.
In-depth discussion with a small group of consumers (8-10), which probes their feelings towards a product or service.
Product, Price, Promotion and Place - The four major variables for which decisions must be made when marketing a product.
The service or physical good being sold by the company.
The amount charged by a business for its product or service.
All the ways a business communicates to consumers with the aim of selling products.
The methods used by a firm to sell its products or services to consumers.
The group of consumers aimed at by the business.
The collective term given to all the products made or sold by a business.
Attempting to make your products stand out from those of your rivals through advertising, design or different product features.
The quantity that consumers are willing and able to buy at the current price level.
The amount to be sent on marketing and promotion over a certain period of time.
Communication to consumers, using television and other media, to encourage them to buy a product.
Gaining press coverage for your business.
Getting customers to talk to their friends and family about your product or service.
Sending promotional material directly to customers.
employing a person to visit potential customers to persuade them to buy your goods or services.
Many business now have their own website on the internet to provide information about their business for consumers.
An internet advert shown on another firm's website in the form of a horizontal bar across the page.
An internet advert that 'pops up' in a new window when visiting another company's website.
Channel of distribution
The method used to transfer goods or services from the producer to the final consumer.
Transactions between people and business carried out via the internet.