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copy
The printed words. ("the copy tells us that...")
slogan
A short phrase used on an advert. Used because it is memorable.
logo
An image (which may be the brand name) used to identify the brand.
availability
Copy that helps the audience know where to buy the product. (www. / call 0845... for details / out now in all good record stores)
mise-en-scène
The objects, background, lighting and colours that surround the subject. (Pause. Open Word. ctrl+`, e. copy and paste!)
product image
An image of a product being sold.
masthead
Title of a newspaper of magazine, along with logo, date and price.
strapline
A thin horizontal band of copy.
puff
A bubble, box or starburst containing information (20% 0FF / TEZ IN TROUBLE P.3)
headline
Bold capital title of an article.
subheadline
Bold summary of an article.
standfirst
Opening word, line or paragraph of an article. Larger font than the rest of the article. Briefly tells the whole story.
drop capital
First letter in an article, twice as large as the following font.
display box
A fact, opinion or quotation from the article, repeated in a larger font, often between columns. Often controversial to hook the reader.
byline
A separate line to show who the article is by. Often, only the best paid journalists get bylines.