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where, when and how a text is produced and received
the kind of text you have in front of you (advert, speech, song, etc.)
the 'audience' of a transcript
purpose of a transcript
transactional - to convey information; interactional - to build relationships
texts can be spoken (e.g. spontaneous conversation between friends) or written (e.g. an English essay) or mixed (e.g. a political speech will be written but delivered as speech
mixed mode
features of speech and writing in the same text
a text that uses more than one mode, often used for texts that have a combination of text and images